Hindus observe Diwali by celebrating the return of the deities, Rama and Sita, to Ayodhya after 14 years in exile. For Sikhs, it marks the 1619 release of the sixth guru, Hargobind Singh, from prison. However, the festival’s significance dates back further—Sikhs had already been celebrating Diwali before this. Notably, the foundation stone for the Golden Temple, Sikhism’s holiest site, was laid on Diwali in 1577. 

Jains, on the other hand, commemorates Lord Mahavira’s attainment of Moksha (nirvana, or eternal bliss) during this festival. Diwali typically falls between October and November, with this year’s celebrations beginning on Tuesday, October 29, to Sunday, November 3, with the main celebrations on Friday, November 1. 

 

How Brands Stand Out For Diwali

For many, Diwali is a time filled with joy, family gatherings, celebrations, and shopping. This festive season offers a perfect opportunity for brands to express gratitude, spark conversations, and build meaningful engagement.

 In a highly competitive landscape, brands aim to stand out across all media channels, capturing both the attention and loyalty of consumers. It’s widely recognized that brands launch a variety of marketing initiatives around Diwali, including special offers, promotions, discounts, and ad campaigns—something that consumers eagerly anticipate each year.

 

Ateliers AME Brings Diwali to Life

The Ateliers AME team has developed strong expertise in Diwali over the years, providing clients with a diverse range of products to connect with their partners and consumers, aligning with the festive spirit of the celebration. Ateliers AME captures the essence of Diwali: an emphasis on joy, gifting, and personal beautification, achieving its clients’ specific goals with meaningful and relevant products for the season.