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Through a collaborative effort between VanEck and the Ateliers AME, we produced a custom “hóngbāo”, leveraging our craftsman network with specialization in this exceptional product.

Gifting in Japan is a very central aspect to the culture, and, if properly executed, can strengthen professional relationships, showing mutual respect and consideration between the gifter and recipient.

In the luxury industry, the customer experience is paramount, making customer relationship management essential, providing multiple opportunities to create unique experiences.

A dive into how products create value in the luxury industry leveraging cultural changes, new generation's expectations, and market opportunities.

Pantone's 2024 Color of the Year, Peach Fuzz, marks the 25th anniversary of the annual selection of the year’s color. The Pantone Institute chooses the winning color each year based on fashion, interior design, pop culture, and human psychology research.

The Ateliers AME approach, based on a deep understanding of company goals, objectives, and DNA, offers an exceptional opportunity to create value by helping brands make an impact.