The Connections conference organized by Le BOOK is always a source of inventive inspirations. Innovation comes from the interaction with other people & companies. It's truly inspiring.
Leather goods, small leather goods, accessories, the art of shaping leather is an ancestral skill that has evolved over time and creates new interest in new collections. We met with Alain G., head of a leather factory until 2018.
The French, as well as Americans and Asians, just love promotional products!
The latest published studies in the field are a real vote of confidence. At the time of the "all digital" promotional items retain a very high popularity with 85% of French stating preserving them and 81% of Americans wishing to receive more.
Get back in the pink in 2019 with Living Coral, the color of the year!
The hue most highly-anticipated by designers and creators since Ultra Violet, the Pantone Institute has selected this slightly pinkish orange with golden tones to grace our daily lives.
Often tragically thought of as “dirty work,” due to the ink and lead that characterize it, the art of printing nonetheless makes letters and words dance and colors sing!
The history of printing is closely linked to the development of humanity and culture.
We live in a digital world. And in a digital world, online marketing seems to be the only thing marketers think of when trying to attract new business. But with all the energy of marketing focused online, often forgotten are those actual real-world items that your clients can put on their desks to remind them of your company…and those “little souvenirs” have a strong impact on the marketplace.
