記事

Pantone has unveiled its Color of the Year 2026: Cloud Dancer, a billowy, ethereal white embedded with a profound sense of serenity. Cloud Dancer emerges as a quiet counterpart to the increasingly noisy world by offering a whisper of tranquility and peace in an age defined by excess.

Over the past few years, KENZO has been exploring new horizons through an ambitious Private Label strategy. Ateliers AME is proud to stand among the leading partners contributing to the success of this initiative, notably through the KENZO Private Label Xmas 26 collection.

In the ultra-competitive world of luxury hospitality, the smallest gestures make the biggest difference between a four-star stay and a truly bespoke experience. In the high-end hotel market, there is a growing trend of offering distinctive, personalized welcome gifts, either at check-in or already waiting in the VIP guest’s room. Some hotels go even further. They offer guests the opportunity to purchase perfumes, linens, toiletries, and other treasures to take home, long after their vacation has ended.

Since the beginning of time, games have brought people together around the thrill of competition and the simple pleasure of sharing a playful moment. In an increasingly digital world, physical games are experiencing a true revival. Whether dominos, cards, or classic board games, they remain at the heart of gatherings to be enjoyed with family or friends.

For over twenty years, Ateliers AME has been reinventing the art of meaningful gifting by combining the heritage of traditional craftsmanship with timeless elegance. Faithful to old-world traditions, the expertise of master artisans, and the noblest materials, we design for companies around the world durable objects embodied with emotion and refinement.

What if saying “thank you” to your clients was not just a polite phrase, but a true experience?

Offering an object conceived with care, rich in meaning, and designed to last creates an emotional connection that goes beyond the moment of purchase. A gift that, each time it is used, revives the memory of a special moment and strengthens the bond between brand and client.

The year-end gift is once again becoming—far from a tired tradition—a subtle invitation to embody intention and celebrate connection. No longer a last-minute gesture, it is now the refined signature of your attention: an object that carries emotion, meaning, and lasting quality.

As China’s luxury market is expected to remain relatively stable in 2025, companies must adapt their Luxury Business Gifts strategies to align with new consumer habits and economic realities. The era of ostentatious presents based solely on brand prestige appears to be over, giving way to subtler approaches rooted in culture, sustainability, and emotional value.

In 2023, the Year of the Rabbit symbolized introspection and peace. In 2024, the Dragon brought ambition, power, and bold transformation. As we enter 2025, we embrace the wisdom and renewal of the Year of the Serpent.

In 2025, luxury will take on a new tone - it will be defined by practicality, durability, and functional daily use more than ever, named “functional luxury.”