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The founders of Ateliers AME imagined a company based on quality, excellence, creativity and sustainability. As part of their mission to uphold these values ​​and perpetuate this passion for craftsmanship, a special program was launched in 2020 that allows for the recovery of unused materials intended for disposal.

“FRED Joaillier Créateur depuis 1936", Maison FRED's first retrospective exhibition, took place at the Palais de Tokyo in Paris last fall, celebrating 85 years of Fred Samuel's creations.

It was the Year of The Tiger in 2022, marked by resilience and strength, and now we turn our attention to the introspective side. The Rabbit symbolizes a time of calmness and self-reflection.

As we have reached the end of 2022, we would like to reflect on this year and express our gratitude for our continued partnerships and the opportunities they have presented.

In 2011, the brand was founded by Chrysoline de Gastines and her team in France. The brand began its journey selling custom-made bow ties and eventually focused on women’s wear. A company committed to creating high-quality, sustainable, one-of-a-kind garments with a nostalgic feel, it quickly gained a loyal following and expanded.

The spectacular arrival of these new sports and disciplines is one of the greatest transformations of the Olympic program in recent years.

The first documented use of this unique material dates back to the 14th century. Cashmere, originally called "fibre of kings" during the time of the Roman Empire, was exported to the West at the end of the 18th century.

Last year the famous American university Stanford created a buzz over their viral “Welcome Box”, a tactic used to encourage admitted undergraduate students to enroll.

The best promotional merchandise ideas are quality corporate gifts that address current issues and will be cherished for years to come. So why are card games so popular? They are timeless and environmentally friendly.

Capsule collections have many advantages for brands, both in terms of communication and in terms of profitability and growth.