Receiving a gift is a unique experience; it creates a sense of connection with a brand and can create positive associations. Businesses and marketers have long relied on the power of gifts to build better relationships with customers or prospects, and to show appreciation for their business. When used as part of your overall marketing or employee retention efforts, gifts can be very effective in terms of return on investment and satisfaction.
The Psychology of Corporate Gifts
The effectiveness of a gift is strongly correlated to its psychological impact on the recipient. If you have ever received a surprise, you have personally experienced this phenomenon in action. This is partly because physical contact with a gift leads to the endowment effect – a sense of ownership over an item that results in an individual valuing it more, according to a study of the effects of gifting on business results. It also influences feelings of reciprocity and trust. This effect can be seen in several common corporate gifting scenarios.
Card Games: A Great Gift Idea
The best promotional merchandise ideas are quality corporate gifts that address current issues and will be cherished for years to come. So why are card games so popular? They are timeless and environmentally friendly.
- Eco-Friendly Gifting
With more and more people conscious of the environment, marketers are turning to locally made sustainable promotional products. To make decks of cards recyclable and sustainable, avoid plastic, and instead use wood or cardboard, preferably PEFC and/or FSC labeled paper (certifications that guarantee sustainable forest management) and vegetable-based inks. Another option is to limit superfluous materials and packaging and reduce the format and content of the game by its design. Finally, opt for local manufacturing. This approach is both ecological and ethical since it reduces transport-related pollution while helping to boost the local economy.
- Life-Time Value
Card games have become so popular that your playing cards are sure to be considered a thoughtful gift. Everyone plays cards, regardless of age and social background. Each generation has its favorite games – with many dating back decades. For the younger generation, the famous “President” or “Kem’s” – for adults, “Poker” or “Gin” and for the more independent “Solitaire”. In short, your brand will be the focus while they have fun playing card games.
- Brand Surface
Card Games are often used as corporate gifts to keep your brand at the forefront of your customers’ minds. Giving a card game is a random act of kindness that helps to increase brand loyalty, but above all, it is one of the corporate gifts that offers a lot of opportunity for the brand to express itself. A card game has 52 cards divided into 4 categories, plus packaging. This provides a generous amount of space to spread brand awareness through logos and messaging.