We can no longer deny the increasingly important role of social networks in the purchasing decisions of consumers. Some brands go so far as to design their “packaging” according to social media and more precisely to these “influencers” who have become essential in the act of purchase, sometimes with thousands, even millions of subscribers who trust their opinions.
Following up on our previous article, “Give a second life to products thanks to scraps.” we wanted to present the new collection of Smuggler products made entirely from scraps and scraps.
The packaging is today the only physical contact between customers and brands. Always recognized as a powerful communication tool, packaging once again becomes the center of attention, at the crucial moment, of all e-commerce.
Les événements de 2020 ont accéléré la digitalisation de nombreuses marques de retail qui se sont retrouvé dans le besoin de commercialiser leurs produits en ligne directement pour leurs consommateurs. Avec cette accélération vient un besoin accru de nouveauté et de se réinventer pour conserver l'attention de la clientèle, dans cette optique AME a imaginé un packaging spécial pour MAC et leurs consommateurs.
