Our Stories

Luxury brands have long been known for producing items of the highest standard of quality, craftsmanship, and design, maintaining brand prestige and status, thus making them luxury. Rare objects have always been valued, but Gen-Z has brought us an era of popularizing ultra-customization.

Opening a gift can be one of the most memorable, enchanting experiences. It is both the contents of the gift, as well as the presentation of the gift that defines its memorable nature. The experience of receiving a gift is reflected in its presentation - its purpose and essence.

As part of the Galeries Lafayette rebranding campaign, Ateliers AME joined forces with the brand to create a Private Label collection and reach its historic core target and a new generation of young consumers.

The founders of Ateliers AME imagined a company based on quality, excellence, creativity and sustainability. As part of their mission to uphold these values ​​and perpetuate this passion for craftsmanship, a special program was launched in 2020 that allows for the recovery of unused materials intended for disposal.

“FRED Joaillier Créateur depuis 1936", Maison FRED's first retrospective exhibition, took place at the Palais de Tokyo in Paris last fall, celebrating 85 years of Fred Samuel's creations.

In 2011, the brand was founded by Chrysoline de Gastines and her team in France. The brand began its journey selling custom-made bow ties and eventually focused on women’s wear. A company committed to creating high-quality, sustainable, one-of-a-kind garments with a nostalgic feel, it quickly gained a loyal following and expanded.