Creative Direction
Creativity
What It Means at AME
Creativity is a key success factor for each project. Our creative studio by joining forces with our partners, allows us to create relevant and impactful products.
We are here to challenge the status quo, create new brand experiences, and deliver long-lasting results.
Trend book
Design trends always up to date
Every month, our creative teams gather all the various patterns, layers, design, and colors that are shaping the future of design. The diversity and complexity of today’s world offer us a limitless field of expression that we are thrilled to share with you…
Creative Process
Design & Product Development
Understand the problematics and objectives
Strategy
- Vision
- Objective
- Audience
- Delay
- Budget
Understand what will impact and deliver results
Research & Analysis
- Trends Analysis
- Fair & Trade Shows
- Concurrent Analysis
- Analyze Products & Ideas
Design and Develop products that create value and engagement
Design
- Sketchs
- 3D Mockups
- Design Software
- Material Swatches
- Prototypes
- Best Craftsmen Selection
Develop a close relationship and a full service
Presentation and Delivery
- Feedback
- Proof
- Validation
- On-site visits
Showroom