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Happy Year of the Serpent
In 2023, the Year of the Rabbit symbolized introspection and peace. In 2024, the Dragon brought ambition, power, and bold transformation. As we enter 2025, we embrace the wisdom and renewal of the Year of the Serpent.
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Functional Luxury: The Intersection of Design and Purpose
In 2025, luxury will take on a new tone - it will be defined by practicality, durability, and functional daily use more than ever, named “functional luxury.”
インタヴュー
Ateliers AME Wishes You a Happy New Year
As 2025 takes off, it’s the perfect time to reflect on a year marked by creativity, collaboration, and progress.
トレンド
The Rise of Aspirational Luxury in China
China is at the forefront of a global shift in luxury consumption, driven by Gen Z and first-time buyers seeking minimalist, logo-less designs and personalized experiences. This new wave of aspirational luxury prioritizes accessibility, self-expression, and digital engagement over traditional exclusivity, reshaping the future of modern luxury.
トレンド
Pantone Color of the Year: Mocha Mousse
Pantone has unveiled "Mocha Mousse" as the Color of the Year for 2025—a warming, rich brown hue that redefines luxury. Representing quiet luxury and timeless elegance, the shade reflects consumers' evolving priorities of comfort, quality, and harmony in an unpredictable world.

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Ateliers AME x Wes Anderson
Ateliers AME collaborated with the Accidentally Wes Anderson exhibition to design a bespoke collection inspired by Wes Anderson’s signature style. Through global craftsmanship and meticulous attention to detail, the collection captures the whimsy and artistry of the filmmaker’s vision, offering visitors timeless keepsakes.
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Craftsmanship Meets Innovation: The Unique Blend of Scent and Design
Ateliers AME reimagines craftsmanship by merging traditional artistry with modern innovation, offering luxury brands products that are both functional and deeply resonant. With a network of world-class artisans and a commitment to sustainability, Ateliers AME’s approach not only elevates the consumer experience but also aligns with values of purpose and longevity.
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Diwali Celebration 2024: Inspiration for the Festive Season
The Diwali celebration is a time of joy and traditions, making it a prime opportunity for brands to engage with consumers through thoughtful product strategies. Festive products allow brands to connect meaningfully, reflecting the spirit of the season.
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Corporate Gifting Strategies for 2024 Across Key Industries
In 2024, corporate gifting is a crucial strategy for companies seeking to strengthen relationships and demonstrate appreciation across core industries. By aligning gifts with brand values and the uniqueness of each industry and individual, companies can enhance loyalty and create lasting connections that transcend traditional gifting practices.
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Luxury on the Rise: Market Growth and the Strategic Role of Private Label
The luxury interior and lifestyle market is thriving, with a forecasted 8.6% CAGR reaching $130 billion by 2032. Brands can capitalize on this growth by expanding their portfolios to include premium interior and lifestyle products, enhancing their market position and leveraging their reputations.
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Audemars Piguet x Ateliers AME : Connections Creative Awards 2024
Ateliers AME is pleased to announce that we have received the Connections Creative Award 2024 at the Le Book trade show in Berlin for our recent collaboration with Audemars Piguet.