Whether luxurious games with refined designs, worthy of being displayed as decorations, or a simple deck of cards, games have the power to create atmosphere and memorable moments.
A personalized, well-thought-out gift sparks immediate joy, especially when it can be shared with others.
A thoughtful gift allows you to:
- Strengthen your brand’s visibility and impact.
- Create a lasting emotional bond with the recipient.
- Reflect company culture and values.
- Offer a more memorable alternative to “traditional” gifts.
The Rise of Gaming Culture
Companies are choosing to design original, entertaining games as gifts or year-end tokens of appreciation for their clients.
Why offer a game? For the element of surprise. A personalized game is an unexpected, unique, and unforgettable gift.
During lockdown periods, many rediscovered the joy of screen-free entertainment. The rise of home “game nights,” board-game cafés, and the success of crowdfunded indie games like “Exploding Kittens” in the United States demonstrate how much adults seek social, playful, and relaxed experiences.
According to Business Insider, an increasing number of adults are buying games and toys for their own enjoyment. In 2023, adults represented over 16% of toy sales in Europe and 17% in the United States, confirming the growth of this adult gaming community.
This rise of gaming culture reveals a fundamental desire: to experience social, tangible, and lighthearted moments. By integrating play into their daily lives, adults offer companies a rare opportunity to create a gift that won’t just be stored away in a closet, but used, enjoyed, and shared for years to come.
From Concept to Keepsake
In a market where most corporate gifts feel impersonal, a custom-designed game can stand out through its refinement and playability. Unlike consumable or mass-produced “goodies,” a well-designed game endures over time, offering new moments of fun and shared memories with each use, while providing the brand with unique visibility.
The first step in creating a personalized game that reflects your brand identity is to understand the internal culture and the very essence of your company.
Ateliers AME designs exceptional game-gifts that embody your values, using the finest materials and unique artisanal expertise. Ateliers AME supports each project, from design and sourcing to production, to ensure your creation leaves a lasting impression on its recipients.
Whether you are:
- A technology company seeking to create an original strategy game.
- An airline wanting to reinvent a classic in a travel-friendly format.
- Or a beauty brand looking to design an outdoor game in the colors of your products.
The possibilities are endless, with each creation becoming a memorable object that is both elegant and meaningful.
Conclusion
Giving a personalized game isn’t just about offering a gift; it’s an invitation to connect.
To connect with friends, family, and neighbors, while sparking conversations and creating shared memories that last over time.
When crafted with care and expertise, a game transcends its role as mere entertainment.
Each time a client brings it out for an evening or social gathering, your brand becomes part of their story.
Long after the holiday season, this gift continues to remind them of the attention, thoughtfulness, and creativity that brought it to life.
