AME won the « Special Project » at Connections Creative Awards Geneva 2019 Edition. This recognition was awarded for the Picnic Basket we crafted for Richard Mille.
Following is the story behind this exceptional product:
On the occasion of a Car Concours d’Elegance, Richard Mille asked us to make him an exceptional product highlighting French craftsmanship. This extraordinary event took place in the Chantilly Castle Park, in the north of Paris.
Every year, Chantilly, where one finds the Refinement and Etiquette of the French, meets some of the greatest lovers of classic cars. Our client and the owners of these exceptional cars were about to give us the opportunity to admire their four-wheeled treasures; we had no choice, we had to make a product in line with their expectations. Everybody knows Lord Sandwich, who greatly democratized the modern-day picnic, but the origin of the picnic is in France. That’s the reason we decided to build a custom four-person Picnic Hamper – and of course, we filled it with exceptional items.
As always, we went to the best specialists in their respective fields. This hamper is made from wicker and naturally-tanned leather handles and straps. Ultimately, 14 craftsmen took part in this project, and they are proud to promote the French « Art de Vivre » around the world.
Thanks to Richard Mille, and the lucky ones who were offered these picnic luxury sets who now may, whenever and wherever they wish, share a refined French moment.
A special thanks to Richard Mille and Connections Geneva for this exceptional prize.
They also created a video of this incredible event which we invite you to watch: