Functional luxury maintains the typical codes of aestheticism but focuses even more on quality craftsmanship; products that adhere to functional luxury will be durable and able to withstand extensive use for years to come. Additionally, the ability to use these functional luxury items in our daily lives brings a greater sense of value and sustainability.
The Consumer Market in 2025
In an eco-aware market where sustainability is key, functional luxury answers to the “buy less, buy better” sentiment. With hybrid work models continuously on the rise, consumers are always looking for products that combine the themes of leisure, remote work, and travel. Luxury is no longer about the product alone; it is now equally about the experience and lifestyle the product enhances.
Brands such as Rimowa, which offers ultra-high quality, lifetime warrantied travel accessories, embody the essence of “functional luxury” – the intersection of design and purpose. Travel accessories, athletic wear, and wellness tracking are particular product categories in which purpose-driven design is taking off. By serving as a status symbol and practical tool, brands such as Rimowa are reshaping traditional luxury.
Ateliers AME: Redefining Luxury Through Purpose and Craftsmanship
The commitment to quality and purpose brands such as Rimowa emphasize aligns with the ethos of Ateliers AME. By creating purpose-driven, bespoke products that hold meaning and reflect each brand’s unique DNA, Ateliers AME is the ideal partner for brands seeking “functional luxury.” Ateliers AME crafts each product with a blend of practicality, quality and artistry, sourcing the finest craftsmen from around the world. We are moving towards a world of personalization, innovation, and sustainability in the luxury sector – focusing on practicality and intentionality. By emphasizing these characteristics, Ateliers AME and its partners are positioned to thrive in the evolving consumer landscape.
