Olympic Committee x Ateliers AME: “Riding the Olympic Wave

“Riding the Olympic Wave”

In celebration of the six new sports that have entered the Olympic Summer Games program, the Olympic Museum’s new exhibition highlights how the Olympic Movement echoes and anticipates emerging trends. Opened on March 17, “Riding the Olympic Wave” presents a rich cultural program, mixing art, music and urban culture.

Six new Olympic sports and disciplines have recently entered or will be entering the sports program of the Summer Games: 3×3 basketball, BMX freestyle, Break Dancing, Sport Climbing, Skateboarding and Surfing. The spectacular arrival of these new sports and disciplines is one of the greatest transformations of the Olympic program in recent years. The exhibition explores how these sports became an integral part of the Games, while a series of art installations and cultural events celebrate the lifestyles associated with those who practice them.

“Riding the Olympic Wave” explores this evolution, addresses the challenges and opportunities they present for the Olympic Games and examines how the Games are perceived by younger generations. These themes are illustrated by a series of photos, videos and objects collected by the Culture and Heritage team of the International Olympic Committee during the Tokyo 2020 Olympic Games. A rare “inside look” is also presented through the testimonies of athletes present in Tokyo.

Honoring History and Innovation

On the occasion of this real urban transformation, the AME workshops have the honor of partnering with the Olympic Committee in order to offer a selection of unique promotional products, anchored in the historical DNA of the Games and revealing innovation and modernity. The stated objective is clear, to reveal the challenges and opportunities brought to the Olympic Games by its new disciplines, and how the Olympic Games are perceived by the younger generations.