Luxury brands are incorporating unique trinkets inside their brand-coded King’s Cake to engage customers.
The Parisian fashion brand Balzac has partnered with the Meert bakery to organize a free tasting every Saturday in January, with the possibility for customers to discover a golden ticket entitling them to a 100 euro voucher, a leopard tote bag, a box of cat tongues and a box of six mini-waffles.
Dior reimagines its signature cane work with a limited-edition galette by Jean Imbert and Romuald Bizart, blending almond and hazelnut with a hidden hand-painted glass talisman. Exclusively at the flagship patisserie, it drives collectors and FOMO-fueled demand.
Dressed in black, The Kooples’ galette embodies the brand’s rock DNA. Its “heritage” fèves, shaped like crest-embossed buttons, offer a €250 voucher, reinforcing the brand image, attracting media, and rewarding loyal customers.
Finally, Louis Vuitton’s galette features a monogram-inspired floral design. Created by chef Maxime Frédéric, a porcelain fève depicts Vivienne, the brand’s iconic figurine.
In honor of this tradition and in that trend, Ateliers AME has collaborated with the French Luxury Maison Celine to creat a gold fève, a trinket that will be a treasured keepsake for its finder for years to come.
