Pantone’s 2023 Color Of The Year, Viva Magenta | AME

Pantone’s 2023 Color Of The Year, Viva Magenta

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Pantone’s Color of the Year, Viva Magenta 18-1750, sets the tone for 2023: a year of optimism, fearlessness, and joy.

The meaning behind the Pantone Color of the Year 2023

Viva Magenta, descending from the red family, brings us back to the primary colors and their impact throughout history. Viva Magenta was inspired by cochineal, one of the planet’s most powerful and precious dyes.

 It was first used by the Aztec and Maya peoples of North and Central America as early as the second century BC. “In this age of technology, we look to draw inspiration from nature and what is real,” says Leatrice Eisman, Executive Director of the Pantone Color Institute. Viva Magenta embodies boldness, self-expression and empowerment; “Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength,” describes Eisman. 

Viva Magenta inspires strength, vigor, and a reconnection with original matter.

Here are some of AME’s favorite product selections inspired by Viva Magenta:

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