The French share a common passion for the taste of good things, like to cultivate themselves, have a sense of conviviality and sharing. From shops to museums, and from bars to restaurants, they cultivate the French art of living.
We can no longer deny the increasingly important role of social networks in the purchasing decisions of consumers. Some brands go so far as to design their “packaging” according to social media and more precisely to these “influencers” who have become essential in the act of purchase, sometimes with thousands, even millions of subscribers who trust their opinions.
Following up on our previous article, “Give a second life to products thanks to scraps.” we wanted to present the new collection of Smuggler products made entirely from scraps and scraps.
The packaging is today the only physical contact between customers and brands. Always recognized as a powerful communication tool, packaging once again becomes the center of attention, at the crucial moment, of all e-commerce.
