Our Stories

On the occasion of the Euro 2020, Raphaël Varane, pillar of the defense of the France team and Real Madrid, is the new HUGO BOSS ambassador. A few days before the start of the European Soccer Championship, the brand react to this event with the help of his influencers for the #SuitChallenge.

In constant search of the best know-how in the world, we wanted to present the new collection of Jetex products, which is entirely based on the best craftsmanship from around the world.

The French share a common passion for the taste of good things, like to cultivate themselves, have a sense of conviviality and sharing. From shops to museums, and from bars to restaurants, they cultivate the French art of living.

We can no longer deny the increasingly important role of social networks in the purchasing decisions of consumers. Some brands go so far as to design their “packaging” according to social media and more precisely to these “influencers” who have become essential in the act of purchase, sometimes with thousands, even millions of subscribers who trust their opinions.

Following up on our previous article, “Give a second life to products thanks to scraps.” we wanted to present the new collection of Smuggler products made entirely from scraps and scraps.

The packaging is today the only physical contact between customers and brands. Always recognized as a powerful communication tool, packaging once again becomes the center of attention, at the crucial moment, of all e-commerce.