Our Stories

On the occasion of the Euro 2020, Raphaël Varane, pillar of the defense of the France team and Real Madrid, is the new HUGO BOSS ambassador. A few days before the start of the European Soccer Championship, the brand react to this event with the help of his influencers for the #SuitChallenge.

The French share a common passion for the taste of good things, like to cultivate themselves, have a sense of conviviality and sharing. From shops to museums, and from bars to restaurants, they cultivate the French art of living.

We can no longer deny the increasingly important role of social networks in the purchasing decisions of consumers. Some brands go so far as to design their “packaging” according to social media and more precisely to these “influencers” who have become essential in the act of purchase, sometimes with thousands, even millions of subscribers who trust their opinions.

Following up on our previous article, “Give a second life to products thanks to scraps.” we wanted to present the new collection of Smuggler products made entirely from scraps and scraps.

The packaging is today the only physical contact between customers and brands. Always recognized as a powerful communication tool, packaging once again becomes the center of attention, at the crucial moment, of all e-commerce.

Often neglected, scraps and rejects can once be sublimated to give birth to exceptional creations far from any constraint.

Praised, the "Made in France" corporate gifts is today a guarantee of quality, dynamism, innovation, and access to secular know-how.

Les événements de 2020 ont accéléré la digitalisation de nombreuses marques de retail qui se sont retrouvé dans le besoin de commercialiser leurs produits en ligne directement pour leurs consommateurs. Avec cette accélération vient un besoin accru de nouveauté et de se réinventer pour conserver l'attention de la clientèle, dans cette optique AME a imaginé un packaging spécial pour MAC et leurs consommateurs.

If there is one train that has marked history, it is the Orient Express. Discover the story between the Orient Express and the ateliers AME.