Our Stories

Since the beginning of time, games have brought people together around the thrill of competition and the simple pleasure of sharing a playful moment. In an increasingly digital world, physical games are experiencing a true revival. Whether dominos, cards, or classic board games, they remain at the heart of gatherings to be enjoyed with family or friends.

For over twenty years, Ateliers AME has been reinventing the art of meaningful gifting by combining the heritage of traditional craftsmanship with timeless elegance. Faithful to old-world traditions, the expertise of master artisans, and the noblest materials, we design for companies around the world durable objects embodied with emotion and refinement.

Today, we are pleased to announce the opening of our new offices in Shanghai and Hong Kong, two emblematic destinations marking a new step in our commitment to being ever closer to our clients and their markets.

What if saying “thank you” to your clients was not just a polite phrase, but a true experience? Offering an object conceived with care, rich in meaning, and designed to last creates an emotional connection that goes beyond the moment of purchase. A gift that, each time it is used, revives the memory of a special moment and strengthens the bond between brand and client.

The year-end gift is once again becoming—far from a tired tradition—a subtle invitation to embody intention and celebrate connection. No longer a last-minute gesture, it is now the refined signature of your attention: an object that carries emotion, meaning, and lasting quality.

As China’s luxury market is expected to remain relatively stable in 2025, companies must adapt their Luxury Business Gifts strategies to align with new consumer habits and economic realities. The era of ostentatious presents based solely on brand prestige appears to be over, giving way to subtler approaches rooted in culture, sustainability, and emotional value.

In 2023, the Year of the Rabbit symbolized introspection and peace. In 2024, the Dragon brought ambition, power, and bold transformation. As we enter 2025, we embrace the wisdom and renewal of the Year of the Serpent.

In 2025, luxury will take on a new tone - it will be defined by practicality, durability, and functional daily use more than ever, named “functional luxury.”

As 2025 takes off, it’s the perfect time to reflect on a year marked by creativity, collaboration, and progress.

China is at the forefront of a global shift in luxury consumption, driven by Gen Z and first-time buyers seeking minimalist, logo-less designs and personalized experiences. This new wave of aspirational luxury prioritizes accessibility, self-expression, and digital engagement over traditional exclusivity, reshaping the future of modern luxury.

A Galette des Rois, or King's Cake, originating from ancient Rome, is a festive pastry rooted in French culture and Catholic traditions, associated with the Epiphany festival on January 6. In recent seasons, fashion and luxury brands have seized this gourmet occasion, illustrating the ever-closer rapprochement between the world of fashion and that of gastronomy.