Consumers in this segment, largely Gen Z consumers and first-time luxury buyers are currently most interested in minimalist designs, logo-less designs, and products from brands with robust digital strategies.
Accessibility and Self-Expression at the Forefront
Among younger Chinese aspirational luxury shoppers, accessibility and self-expression are more important than exclusivity. This trend indicates that these consumers are favoring brands that offer more affordable luxury than brands that only offer ultra-exclusive pricing. Additionally, these young buyers prioritize individualism and personalization when shopping for luxury items.
Why Aspirational Consumers Value Private Label
By deeply understanding brand DNA, Ateliers AME gets to the heart of customers’ desires and preferences. Due to its relationships with the world’s best artisans, Ateliers AME is able to create one-of-a-kind luxury items for brands, prioritizing quality, uniqueness, and self-expression in luxury. By incorporating a private label solution into their product offerings, brands can expand their typical customer base and reach new segments.
Ateliers AME’s unique process reflects consumers’ desires for products that match their identity and lifestyle, as well as personalized designs. Ateliers AME creates ultra-customized items directly tailored to the brand’s consumer base by understanding their lifestyles, heritages, and other preferences.
Modern luxury is defined by objects that create a personal experience and resonate with individual values. In the evolving age of consumers who value quality and purpose above all, Ateliers AME is leading the way in transforming luxury into a meaningful experience.
