A collection of Private Label products for the Galeries Lafayette Rebranding
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A collection of Private Label products for the Galeries Lafayette Rebranding

As part of the Galeries Lafayette rebranding campaign, Ateliers AME joined forces with the brand to create a Private Label collection and reach its historic core target and a new generation of young consumers. Over the past century, Galeries Lafayette has been a hub of innovation in the world of art and design, and is today one of the most iconic shopping malls in the world.

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A collection dedicated to new generations

Over the course of its history, Galeries Lafayette expanded into fashion, eventually becoming a multi-purpose center blending culture, commerce and entertainment, and catering to a wide variety of customers and interests. Therefore, it is natural that Galeries Lafayette has defined a Private Label collection dedicated to new generations. The Youth collection of Ateliers AME and Galeries Lafayette,  aimed at its young audience, is characterized by a palette of bright and vibrant colors and a creative graphic representation of their identity.

Picture of the private label product for galeries lafayette by Ateliers AMEPicture of the private label product for galeries lafayette by Ateliers AME

The Heritage collection: a tribute to their historical clientele

In homage to their historical clientele and in recognition of its emblematic history as a luxury store, Ateliers AME has created a Heritage collection for Galeries Lafayette. This high-end collection, not unlike the rest of their offerings, is defined by craftsmanship. The use of gold and porcelain completes the luxury theme of the collection.

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