The Diwali celebration is a time of joy and traditions, making it a prime opportunity for brands to engage with consumers through thoughtful product strategies. Festive products allow brands to connect meaningfully, reflecting the spirit of the season.
Pantone's 2024 Color of the Year, Peach Fuzz, marks the 25th anniversary of the annual selection of the year’s color. The Pantone Institute chooses the winning color each year based on fashion, interior design, pop culture, and human psychology research.
The expectation for personalized experiences is on the rise. In addition to customization, quality and sustainability are also becoming increasingly important. Unsurprisingly, given these trends, personalized and unique goodies make a lasting impression and provide a strong return on investment for brands.
In the world of corporate gifting, the demand for luxury goodies is following the luxury market rise. Gift recipients increasingly expect curated and sustainable gifts from promotional items, gifts with purchase, and other forms of gifting, as shown in the recent Snackmagic study via Forbes. (PR Web)
