Pantone’s Color of the Year 2024: Peach Fuzz | AME

Pantone’s Color of the Year 2024: Peach Fuzz

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Pantone's 2024 Color of the Year, Peach Fuzz, marks the 25th anniversary of the annual selection of the year’s color.

Peach Fuzz: A Representation of Closeness and Connection

The Pantone Institute chooses the winning color each year based on fashion, interior design, pop culture, and human psychology research.

With its gentle, neutral tone, Peach Fuzz evokes a sense of nurturing, empathy, and inspiration, reflecting our desire for community and connection after the global hardships of the past few years. Pantone uses the descriptors “soft futurism” and “sanctuary” to communicate the comforting essence of Peach Fuzz. 

The light, delicate shade reflects warm and inviting feelings and adds a texture element that highlights the importance of touch, as its name implies. Leatrice Eiseman, executive director of the Pantone Color Institute, said of the selection, “We selected the name very thoughtfully because it’s the tactile aspect of the color that’s so very important as well as the vision of the color.”

pantone color of the year 2024
Photo: Pantone

A mix of nostalgic and contemporary influences, peach fuzz brings lightness, hope, and positive energy for the new year.

Here are some of Ateliers AME’s favorite product selections inspired by Peach Fuzz: 

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