Our Stories

A new environmental legislation, AGEC (Anti-Waste for a Circular Economy”), which aims to fight waste, preserve natural resources, and eliminate brands from leveraging misinformation regarding environmental benefits, was implemented on January 1st of this year in France.

Ateliers AME and Drôle de Monsieur's collaboration reflects this distinctive style with their collection of designer plates featuring original black and white illustrations by artist Charlotte Colt, screen printed in France.

In 1887, a speech by Jules Simon, former French Prime Minister, introduced the concept on which Coubterin's philosophy of the modern Olympic Games would be based. Through the lens of improving education experiences for French children, Simon was an early adopter of the idea of sport as a human right, which he articulated as “play.” More than 40 years after Simon's speech, Coubertine would put this into his own words Simon’s sentiment, forming the values of the Olympic Games and the Ateliers AME collection inspired by it.

Luxury brands have long been known for producing items of the highest standard of quality, craftsmanship, and design, maintaining brand prestige and status, thus making them luxury. Rare objects have always been valued, but Gen-Z has brought us an era of popularizing ultra-customization.

Opening a gift can be one of the most memorable, enchanting experiences. It is both the contents of the gift, as well as the presentation of the gift that defines its memorable nature. The experience of receiving a gift is reflected in its presentation - its purpose and essence.

The expectation for personalized experiences is on the rise. In addition to customization, quality and sustainability are also becoming increasingly important. Unsurprisingly, given these trends, personalized and unique goodies make a lasting impression and provide a strong return on investment for brands.

In the world of corporate gifting, the demand for luxury goodies is following the luxury market rise. Gift recipients increasingly expect curated and sustainable gifts from promotional items, gifts with purchase, and other forms of gifting, as shown in the recent Snackmagic study via Forbes. (PR Web)

As part of the Galeries Lafayette rebranding campaign, Ateliers AME joined forces with the brand to create a Private Label collection and reach its historic core target and a new generation of young consumers.

The founders of Ateliers AME imagined a company based on quality, excellence, creativity and sustainability. As part of their mission to uphold these values ​​and perpetuate this passion for craftsmanship, a special program was launched in 2020 that allows for the recovery of unused materials intended for disposal.

“FRED Joaillier Créateur depuis 1936", Maison FRED's first retrospective exhibition, took place at the Palais de Tokyo in Paris last fall, celebrating 85 years of Fred Samuel's creations.