Our Stories

A dive into how products create value in the luxury industry leveraging cultural changes, new generation's expectations, and market opportunities.

Pantone's 2024 Color of the Year, Peach Fuzz, marks the 25th anniversary of the annual selection of the year’s color. The Pantone Institute chooses the winning color each year based on fashion, interior design, pop culture, and human psychology research.

The Ateliers AME approach, based on a deep understanding of company goals, objectives, and DNA, offers an exceptional opportunity to create value by helping brands make an impact.

A new environmental legislation, AGEC (Anti-Waste for a Circular Economy”), which aims to fight waste, preserve natural resources, and eliminate brands from leveraging misinformation regarding environmental benefits, was implemented on January 1st of this year in France.

Ateliers AME and Drôle de Monsieur's collaboration reflects this distinctive style with their collection of designer plates featuring original black and white illustrations by artist Charlotte Colt, screen printed in France.

In 1887, a speech by Jules Simon, former French Prime Minister, introduced the concept on which Coubterin's philosophy of the modern Olympic Games would be based. Through the lens of improving education experiences for French children, Simon was an early adopter of the idea of sport as a human right, which he articulated as “play.” More than 40 years after Simon's speech, Coubertine would put this into his own words Simon’s sentiment, forming the values of the Olympic Games and the Ateliers AME collection inspired by it.