Our Stories

In 2025, luxury will take on a new tone - it will be defined by practicality, durability, and functional daily use more than ever, named “functional luxury.”

As 2025 takes off, it’s the perfect time to reflect on a year marked by creativity, collaboration, and progress.

China is at the forefront of a global shift in luxury consumption, driven by Gen Z and first-time buyers seeking minimalist, logo-less designs and personalized experiences. This new wave of aspirational luxury prioritizes accessibility, self-expression, and digital engagement over traditional exclusivity, reshaping the future of modern luxury.

A Galette des Rois, or King's Cake, originating from ancient Rome, is a festive pastry rooted in French culture and Catholic traditions, associated with the Epiphany festival on January 6. In recent seasons, fashion and luxury brands have seized this gourmet occasion, illustrating the ever-closer rapprochement between the world of fashion and that of gastronomy.

Pantone has unveiled "Mocha Mousse" as the Color of the Year for 2025—a warming, rich brown hue that redefines luxury. Representing quiet luxury and timeless elegance, the shade reflects consumers' evolving priorities of comfort, quality, and harmony in an unpredictable world.

Ateliers AME collaborated with the Accidentally Wes Anderson exhibition to design a bespoke collection inspired by Wes Anderson’s signature style. Through global craftsmanship and meticulous attention to detail, the collection captures the whimsy and artistry of the filmmaker’s vision, offering visitors timeless keepsakes.