Our Stories

All Events Inspiration Interview news Trend Use Case

news Use Case
Supporting Global Brands At A Local Level
For over twenty years, Ateliers AME has been reinventing the art of meaningful gifting by combining the heritage of traditional craftsmanship with timeless elegance. Faithful to old-world traditions, the expertise of master artisans, and the noblest materials, we design for companies around the world durable objects embodied with emotion and refinement.

Today, we are pleased to announce the opening of our new offices in Shanghai and Hong Kong, two emblematic destinations marking a new step in our commitment to being ever closer to our clients and their markets.
Use Case
Gift With Purchase – When the Gift Becomes a Singular Object That Transcends Time
What if saying “thank you” to your clients was not just a polite phrase, but a true experience? Offering an object conceived with care, rich in meaning, and designed to last creates an emotional connection that goes beyond the moment of purchase. A gift that, each time it is used, revives the memory of a special moment and strengthens the bond between brand and client.
Inspiration Use Case
Reinventing the End of Year Gift – The Art of Marking the Moment
The year-end gift is once again becoming—far from a tired tradition—a subtle invitation to embody intention and celebrate connection. No longer a last-minute gesture, it is now the refined signature of your attention: an object that carries emotion, meaning, and lasting quality.
Use Case
Luxury Business Gifts in 2025: Adapting to the Evolving Chinese Market
As China’s luxury market is expected to remain relatively stable in 2025, companies must adapt their Luxury Business Gifts strategies to align with new consumer habits and economic realities. The era of ostentatious presents based solely on brand prestige appears to be over, giving way to subtler approaches rooted in culture, sustainability, and emotional value.
Events
Happy Year of the Serpent
In 2023, the Year of the Rabbit symbolized introspection and peace. In 2024, the Dragon brought ambition, power, and bold transformation. As we enter 2025, we embrace the wisdom and renewal of the Year of the Serpent.

Use Case
Functional Luxury: The Intersection of Design and Purpose
In 2025, luxury will take on a new tone - it will be defined by practicality, durability, and functional daily use more than ever, named “functional luxury.”
Interview
Ateliers AME Wishes You a Happy New Year
As 2025 takes off, it’s the perfect time to reflect on a year marked by creativity, collaboration, and progress.
Inspiration Trend
The Rise of Aspirational Luxury in China
China is at the forefront of a global shift in luxury consumption, driven by Gen Z and first-time buyers seeking minimalist, logo-less designs and personalized experiences. This new wave of aspirational luxury prioritizes accessibility, self-expression, and digital engagement over traditional exclusivity, reshaping the future of modern luxury.
Use Case
King's Cake: The Tradition of Galette des Rois
A Galette des Rois, or King's Cake, originating from ancient Rome, is a festive pastry rooted in French culture and Catholic traditions, associated with the Epiphany festival on January 6. In recent seasons, fashion and luxury brands have seized this gourmet occasion, illustrating the ever-closer rapprochement between the world of fashion and that of gastronomy.
Trend
Pantone Color of the Year: Mocha Mousse
Pantone has unveiled "Mocha Mousse" as the Color of the Year for 2025—a warming, rich brown hue that redefines luxury. Representing quiet luxury and timeless elegance, the shade reflects consumers' evolving priorities of comfort, quality, and harmony in an unpredictable world.
Use Case
Ateliers AME x Wes Anderson
Ateliers AME collaborated with the Accidentally Wes Anderson exhibition to design a bespoke collection inspired by Wes Anderson’s signature style. Through global craftsmanship and meticulous attention to detail, the collection captures the whimsy and artistry of the filmmaker’s vision, offering visitors timeless keepsakes.
Use Case
Craftsmanship Meets Innovation: The Unique Blend of Scent and Design
Ateliers AME reimagines craftsmanship by merging traditional artistry with modern innovation, offering luxury brands products that are both functional and deeply resonant. With a network of world-class artisans and a commitment to sustainability, Ateliers AME’s approach not only elevates the consumer experience but also aligns with values of purpose and longevity.
Events Inspiration
Diwali Celebration 2024: Inspiration for the Festive Season
The Diwali celebration is a time of joy and traditions, making it a prime opportunity for brands to engage with consumers through thoughtful product strategies. Festive products allow brands to connect meaningfully, reflecting the spirit of the season.
Use Case
Corporate Gifting Strategies for 2024 Across Key Industries
In 2024, corporate gifting is a crucial strategy for companies seeking to strengthen relationships and demonstrate appreciation across core industries. By aligning gifts with brand values and the uniqueness of each industry and individual, companies can enhance loyalty and create lasting connections that transcend traditional gifting practices.
Use Case
Luxury on the Rise: Market Growth and the Strategic Role of Private Label
The luxury interior and lifestyle market is thriving, with a forecasted 8.6% CAGR reaching $130 billion by 2032. Brands can capitalize on this growth by expanding their portfolios to include premium interior and lifestyle products, enhancing their market position and leveraging their reputations.