Our Stories

In 1887, a speech by Jules Simon, former French Prime Minister, introduced the concept on which Coubterin's philosophy of the modern Olympic Games would be based. Through the lens of improving education experiences for French children, Simon was an early adopter of the idea of sport as a human right, which he articulated as “play.” More than 40 years after Simon's speech, Coubertine would put this into his own words Simon’s sentiment, forming the values of the Olympic Games and the Ateliers AME collection inspired by it.

Luxury brands have long been known for producing items of the highest standard of quality, craftsmanship, and design, maintaining brand prestige and status, thus making them luxury. Rare objects have always been valued, but Gen-Z has brought us an era of popularizing ultra-customization.

Opening a gift can be one of the most memorable, enchanting experiences. It is both the contents of the gift, as well as the presentation of the gift that defines its memorable nature. The experience of receiving a gift is reflected in its presentation - its purpose and essence.

The expectation for personalized experiences is on the rise. In addition to customization, quality and sustainability are also becoming increasingly important. Unsurprisingly, given these trends, personalized and unique goodies make a lasting impression and provide a strong return on investment for brands.

In the world of corporate gifting, the demand for luxury goodies is following the luxury market rise. Gift recipients increasingly expect curated and sustainable gifts from promotional items, gifts with purchase, and other forms of gifting, as shown in the recent Snackmagic study via Forbes. (PR Web)

As part of the Galeries Lafayette rebranding campaign, Ateliers AME joined forces with the brand to create a Private Label collection and reach its historic core target and a new generation of young consumers.

The founders of Ateliers AME imagined a company based on quality, excellence, creativity and sustainability. As part of their mission to uphold these values ​​and perpetuate this passion for craftsmanship, a special program was launched in 2020 that allows for the recovery of unused materials intended for disposal.

“FRED Joaillier Créateur depuis 1936", Maison FRED's first retrospective exhibition, took place at the Palais de Tokyo in Paris last fall, celebrating 85 years of Fred Samuel's creations.

Pantone’s Color of the Year, Viva Magenta 18-1750, sets the tone for 2023: a year of optimism, fearlessness, and joy.

It was the Year of The Tiger in 2022, marked by resilience and strength, and now we turn our attention to the introspective side. The Rabbit symbolizes a time of calmness and self-reflection.