Our Stories

As part of the Galeries Lafayette rebranding campaign, Ateliers AME joined forces with the brand to create a Private Label collection and reach its historic core target and a new generation of young consumers.

The founders of Ateliers AME imagined a company based on quality, excellence, creativity and sustainability. As part of their mission to uphold these values ​​and perpetuate this passion for craftsmanship, a special program was launched in 2020 that allows for the recovery of unused materials intended for disposal.

“FRED Joaillier Créateur depuis 1936", Maison FRED's first retrospective exhibition, took place at the Palais de Tokyo in Paris last fall, celebrating 85 years of Fred Samuel's creations.

Pantone’s Color of the Year, Viva Magenta 18-1750, sets the tone for 2023: a year of optimism, fearlessness, and joy.

It was the Year of The Tiger in 2022, marked by resilience and strength, and now we turn our attention to the introspective side. The Rabbit symbolizes a time of calmness and self-reflection.

As we have reached the end of 2022, we would like to reflect on this year and express our gratitude for our continued partnerships and the opportunities they have presented.

In 2011, the brand was founded by Chrysoline de Gastines and her team in France. The brand began its journey selling custom-made bow ties and eventually focused on women’s wear. A company committed to creating high-quality, sustainable, one-of-a-kind garments with a nostalgic feel, it quickly gained a loyal following and expanded.

The spectacular arrival of these new sports and disciplines is one of the greatest transformations of the Olympic program in recent years.

The first documented use of this unique material dates back to the 14th century. Cashmere, originally called "fibre of kings" during the time of the Roman Empire, was exported to the West at the end of the 18th century.

Last year the famous American university Stanford created a buzz over their viral “Welcome Box”, a tactic used to encourage admitted undergraduate students to enroll.